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2/2011 vol. 4
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ORIGINAL ARTICLE
CITY DEVELOPMENT STRATEGIES AS OBJECTS OF BUSINESS TRANSACTIONS IN THE UKRAINE
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Społeczna Wyższa Szkoła Przedsiębiorczości i Zarządzania w Łodzi
Publication date: 2018-07-02
 
Economic and Regional Studies 2011;4(2):14–18
 
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KEYWORDS
city development strategy
business services market
buying stimuli
 
ABSTRACT
This article describes city development strategies as objects of transactions on the business market. It presents the main stakeholders of a city development strategy and the main stimuli for its purchase. The research was conducted at self-governments in Ukrainian cities.
 
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Минетт С. Маркетинг B2B и промышленный брендинг. С-Пб.: Вильямс, 2008.
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eISSN:2451-182X
ISSN:2083-3725
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