ORIGINAL ARTICLE
Marketing costs and price spread for selected fruit crops in Haryana State: A study of selected districts
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1
Economics, Vaish College of Law, Rohtak
2
Department of Economics, Chaudhary Devi Lal University, Sirsa, India
CORRESPONDING AUTHOR
Sumista Rani   

Economics, Vaish College of Law, Rohtak
Submission date: 2022-09-08
Final revision date: 2022-10-14
Acceptance date: 2022-10-17
Online publication date: 2022-12-29
Publication date: 2022-12-29
 
Economic and Regional Studies 2022;15(4):533–547
 
KEYWORDS
JEL CLASSIFICATION CODES
L11
M31
O13
Q13
Z33
 
TOPICS
ABSTRACT
Subject and purpose of work: The study aims to analyse the existing marketing system along with marketing channels, costs, margins, and marketing efficiency. Materials and methods: The study was conducted in the districts of Sirsa, Sonipat and Yamuna Nagar in Haryana during the year 2020–21. The study was based on primary data collected from a field survey with the help of a pre-tested questionnaire. A simple tabulated method, price spread, and market efficiency analyses were employed. Results: The study revealed that the producer share in terms of consumer rupees is the highest in Channel VI, followed by Channels IV, V and II. Channel VI is the most efficient channel due to the absence of intermediaries. Channel I is the least efficient due to the greatest number of intermediaries present in this channel. Conclusions: The study has suggested that the government should regulate the fruit trade so that the involvement of mediators in the fruit market may be reduced. Cold storage should be provided at a reasonable price. The government should provide transportation facilities (refrigerated lorries) for fruit products at a reasonable cost.
 
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ISSN:2083-3725