SUMMARY OF DOCTORAL DISSERTATION: Marketing as a method strengthening competitiveness of communes basing upon Lublin region

The main objective of the research study was to evaluate the use of the concept of marketing by local territorial units (municipalities) and to assess the role of territorial marketing in strengthening their competitive position in the region. The practical aim of the study was selecting methods and marketing of products that have a strong impact on improving the competitiveness of the local government units.

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THE IMAGE OF THE TOURIST CITY AND ITS MARKETING DIMENSION

THE SPECIFICITY OF MARKETING IN SHAPING THE FUNCTIONS OF A TOURIST AREA

CONFERENCE REPORT "Territorial marketing as a factor in the development of local and regional" Biała Podlaska, 26-27 April 2012

ADVERSITIES IN REACHING THE AIMS OF LOCAL MARKETING. CASE STUDIES

MARKETING STRATEGIES OF CREATING A REGION’S HIGH-TECHNOLOGY SECTOR: THEORETICAL AND EMPIRICAL ASPECTS

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eISSN:	2451-182X
ISSN:	2083-3725

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