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SUMMARY OF DOCTORAL DISSERTATION: Marketing as a method strengthening competitiveness of communes basing upon Lublin region
| 1 | Katedra Ekonomiki i Organizacji Gospodarki Żywnościowej
Uniwersytet Przyrodniczy w Lublinie |
Publication date: 2018-07-12
Economic and Regional Studies 2012;5(1):113–124
KEYWORDS
ABSTRACT
The main objective of the research study was to evaluate the use of the concept of marketing by local territorial units (municipalities) and to assess the role of territorial marketing in strengthening their competitive position in the region. The practical aim of the study was selecting methods and marketing of products that have a strong impact on improving the competitiveness of the local government units.
RELATED ARTICLE
Digitalization of Economic and Regional Studies/ Studia Ekonomiczne i Regionalne – task financed under the agreement No. 819/P-DUN/2018 by the Minister of Science and Higher Education allocated to the activities of disseminating science.
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