ONLINE PROMOTION AS A SOURCE OF COMPETITIVE ADVANTAGE FOR LOCAL GOVERNMENT UNITS – A CASE STUDY OF THE BUSKO-ZDRÓJ COMMUNE
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The University of Łódź / Uniwersytet Łódzki |
CORRESPONDING AUTHOR
Paweł Gawior
mgr Paweł Gawior, The University of Łódź, Faculty of Management, Chair of Marketing,
Matejki St. 22/26, 90 - 237 Łódź, Poland, Phone: +48 42 635 52 03
Janusz Zrobek
dr hab. Janusz Zrobek, The University of Łódź, Faculty of Management, Chair of Marketing,
Matejki St. 22/26, 90 - 237 Łódź, Poland, Phone: +48 42 635 52 03
Publication date: 2018-07-11